The review was undertaken by Professor Tim Jackson from the Centre for Environmental Strategy, University of Surrey. It provides a brief summary of existing work, elaborates key points, and is structured around three linked questions:

1. What does research tell us about the factors that motivate, shape and constrain the behaviour of ‘mainstream’ household consumers?
2. What does the research tell us about the factors that motivate, shape or constrain pro-environmental and pro-social household consumer behaviours?
3. What does research tell us about achieving pro-environmental or pro-social change in mainstream household consumer behaviours?

‘Motivating Sustainable Consumption’ identifies a variety of different kinds of intervention by Government in pursuit of behaviour change and prioritises these interventions according to the evidence for their effectiveness, and predicted social and political acceptability.

Download the full review ‘Motivating Sustainable Consumption‘

The briefing summarises the key findings and recommendations of ‘Motivating Sustainable Consumption’, providing a concise, easy to read introduction to what remains a highly relevant subject.

Download the ‘Motivating Sustainable Consumption‘ briefing